Market Realist: News, Analysis, Company Overviews If a picture is worth 1,000 words, all of that UGC adds up to volumes of pure marketing gold. "GoPro more than doubled its net income from 2010 to 2011… but only spent $50,000 more in marketing costs to do it." -Wall St. Daily • GoPro Relies on UGC • 15% of current budget = $60 million -> GoPro can 1. How Could Gopro Improve Its Strategy? I think GoPro can be better able to influence the customers if it rewards all the UGC contributors whether they are praising the company or are suggesting some improvements to GoPro. You can use the same tactics, such as special hashtags and contests, to create great value in user-generated visual pieces. Why Is User Generated Content Redefining Shopping? They actively seek out emotional and impactful. A post shared by Calvin Klein (@calvinklein . Coursera | GoPro Case Study | Marketing in digital world. Five content marketing lessons learnt from Red Bull and GoPro Hacking Brand Growth with User-Generated Content (UGC) How GoPro is Winning with UGC Marketing - ExpertVoice How to boost engagement with user-generated content GoPro taps fans' passion for the product The GoPro marketing strategy team searches the web for the best and coolest videos shot with their cameras. Ask user to share their story on how GoPro device changed their life, and share it with public. Module 3 digital concept 2 practice quiz: desktop manufacturing With its current share price around $11, GoPro is valued at roughly $1.6 billion. Here's a brief overview of the key parts of its UGC strategy. How could GoPro improve its UGC strategy? By leveraging user-generated content (UGC), GoPro has been able to solicit and repurpose content showing real people using its products. Without positive and creative contributions from people, organizations cannot progress and prosper. Its use in adverts and marketing resources can also . As well as increasing engagement, it can also attract more contributors to the firm. For example, GoPro's sponsorship of Felix Baumgartner's jump from space in 2012 allowed footage from the camera in his helmet to be live streamed around the world, giving viewers a sense of the product's capabilities. From this exercise I learned that UGC is a really interesting marketing tool to the digital world. Bring in leads that will admire you. GoPro: Socializing with their Media - University of Waterloo He'd found a gap in the camera market, as it was hard to find good camera equipment for amateur surfing enthusiasts at a reasonable price. But the combination is especially effective since the UGC is made possible by the product GoPro is aiming to drive awareness for. GoPro: Independent Internet Strategy Analysis - SlideShare Social Spotlight: How GoPro fuels brand loyalty with UGC
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